A cake may have been made in the kitchen and on the doorstep of a customer; it can bear no resemblance to the picture. That difference typically reduces to the box, and not the baking. Custom Cake Boxes have a greater responsibility than most bakeries would care to admit, as they handle a soft and delicate product, transporting it, placing it and sometimes even waiting hours before one picks up his or her lid. Flexibility or tearing of the box or a box with moisture can erase hours of decoration within seconds.
Cakes Can Get Damaged During Delivery
The majority of cake damage occurs due to basic, preventable causes. A box constructed of thin board bends under its weight when piled up with other boxes. A lid that is not sitting flat allows the cake to move in transit. Bakeries, which do not conduct relevant structural testing, usually discover such problems when someone sends them a picture of a collapsing cake.
Some of the common issues that cause damage include:
- Sagging base board, which sinks when cakes are placed on it.
- Lids that fail to lock firmly during transport.
- Boxes too large, allowing the cake to slide
- No ventilation, which seals moisture and softens frosting.
Cake Box Packaging Should Match the Product Inside
Cake Box Packaging cannot use one size fits all. A birthday cake with one layer will require different support compared to a multi-tiered wedding cake. Bakeries that collaborate with a manufacturer who realizes these variances have fewer complaints and fewer refunds due to packaging failure but not errors in baking.
Choosing the Right Board Thickness
Sponge cakes that are light can be shipped in normal single wall board. Heavy cakes and those with more than one tier or heavy filling should be placed on corrugated board (double-wall) to provide more support at the bottom. Any omission in this detail to save a little per unit will invariably result in a crooked base and a dissatisfied customer.
Adding Structural Support Where It Matters
Corner locks, reinforced base boards and tight tuck-in lids all minimize movement during transportation. These minor structural decisions are most often never felt when things work out and are felt when a box breaks halfway on its way to the recipient.
Do Custom Cake Boxes with Logo Actually Help Sales?
The fact that a box has some branding may be a little thing but it is used in the actuality of repeat business. Custom Cake Boxes with Logo printing transform an ordinary delivery box into a walking advertisement. Whenever a customer walks around with that box in an office, party or family get-together, people notice the name of the bakery without any additional marketing investment. The bakeries that avoid branding on packaging lose out on a cheap method of remaining front and center with their prospective customers.
Placement of logos is important here. The automatic reaction to a little, neat logo on the top of the lid will be noticed more than a cluttered design on the rest of the box. Strauss is typically preferred to ornament.
What Printed Cake Boxes Should Communicate at a Glance
Before the box opens, a customer who orders a cake already forms an opinion. Printed Cake Boxes carry this initial impression with them via clear branding, product information and occasionally, instructions on how to handle them such as keep refrigerated or this side up. Clear printing is even more advantageous to Bakeries that operate on the basis of third party delivery apps, as the drivers and the customers use it to find the necessary order among numerous similar boxes.
A good print design will provide answers to three fast questions: who is the owner of the cake, how do we treat this cake, and is it reliable enough to buy again?
Cake Boxes with Window: A Simple Feature With a Big Impact
There is no better way of selling a cake than having it in front of the box. Cake Boxes with Window provide customers with just that, be it when they are picking up an order in-store or when a delivery is made. The decoration work is displayed in a clear window cut in the lid and the cake is not subject to dust exposure or damage to handling. This feature is most beneficial to bakeries that sell custom or decorated cakes, as the window does the selling even before a single word is uttered.
The location of the window must not be in direct light when storing, as the heat will penetrate the frosting more quickly with direct sunlight exposure than the adequately covered box.
A Look at Trusted Cake Packaging Manufacturers in the USA (Kwick Packaging Included)
When bakeries are trying to find the best cake packaging, they often find a small list of manufacturers who they can count on to deliver quality products. The following is a brief comparison that can be reviewed:
- Kwick Packaging: Produces boxes in house instead of outsourcing and quality control is near the production line.
- BoxUp: They are known to provide flexibility in the sizes of their orders to allow smaller bakeries.
- CustomBoxesNow: Has been known to have speed of delivery on standard sized cake boxes.
A comparison of sample quality, communication and lead times between these options would provide a clearer picture to the bakeries than the price alone could have provided. Any person who wishes to experience the concept of manufacturing-first could do so by checking it out at Kwick Packaging.
Final Thoughts on Getting Cake Packaging Right
Custom Cake Boxes should be as well taken care of as bakeries do their recipes, as a box malfunction can spoil hours of intricate decorating in a single delivery. The selection of the appropriate board strength and clear branding all combine to safeguard the cake and reputation of the bakery. Those bakeries that consider packaging as the product and not an afterthought receive fewer complaints more repeat business and cakes that actually match the photo.
